Mercato

At NEN Entertainment Studios, we managed and executed the digital campaign for Mercato, a Saudi comedy series inspired by the world of football, following a group of young people as they navigate ambition, rivalry, personal challenges, and professional dreams. Our campaign focused on expanding the series’ digital footprint across TikTok, X, and Instagram through strategic community page distribution and platform-focused content formats. With TikTok leading the campaign’s reach and engagement, we amplified the title across high-impact entertainment and lifestyle pages to connect with audiences across Saudi Arabia and the wider GCC region. The campaign achieved over 64.3M total reach, more than 392K engagements, and over 1.07K published posts, highlighting our ability to create scalable digital visibility for entertainment titles and drive measurable audience interaction across regional social media platforms.