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Viral Campaign2025
Alaa Khotah
The Alaa Khotah project is an experience that simulates the historic path taken by Prophet Muhammad ﷺ and his companion during the migration from Mecca to Medina in the first year of Hijrah.
270M+
Impressions
13M+
Engagement
400+
Post
Overview
This experience aims to revive the memory of this great event by enabling beneficiaries to follow the footsteps of the Prophet ﷺ on his journey, while focusing on the historical and spiritual aspects of the migration.